Management of Electronic and Digital Media by Alan B. Albarran PDF

By Alan B. Albarran

ISBN-10: 111134437X

ISBN-13: 9781111344375

administration OF digital AND electronic MEDIA, fifth version, presents the main exact and present info at the administration suggestions and methods utilized in the digital and electronic media undefined. The textual content has helped professors educate this direction by utilizing transparent, present illustrations and examples, in addition to a latest method. Succinctly written, the textual content covers crucial facets for destiny managers within the broadcast, cable, radio, and new media (Web and cellular) industries.
Important realize: Media content material referenced in the product description or the product textual content will not be on hand within the booklet model.

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Management of Electronic and Digital Media by Alan B. Albarran

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