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A Token of My Affection: Greeting Cards and American by Barry Shank PDF

By Barry Shank

ISBN-10: 0231118783

ISBN-13: 9780231118781

ISBN-10: 0231118791

ISBN-13: 9780231118798

Each yr within the usa, hundreds of thousands of heavily produced greeting playing cards proclaim their occasional messages: "For My Loving Daughter," "On the social gathering of Your Marriage," and "It's a Boy!" For greater than a hundred and fifty years, greeting playing cards have tapped into and arranged a shared language of affection, affection, and kinship, turning into an essential component of yankee lifestyles and tradition. modern incarnations of those emotional transactions played via small bits of embellished paper are usually brushed aside as vacuous clichés utilizing tired stereotypes. however, the connection of greeting playing cards to platforms of fabric construction is definitely worthy learning and knowing, for the fashionable greeting card is the manufactured from an whose values and goals appear to contradict the feelings that almost all playing cards convey. in reality, greeting playing cards articulate moving types of love and association skilled by means of humans whose lives were formed via the key monetary adjustments of the overdue 19th and 20th centuries. A Token of My Affection exhibits in interesting element how the evolution of the greeting card unearths the elemental energy of monetary association to let and constrain studies of longing, prestige, wish, social connectedness, and love and to constitution and partly make sure the main inner most, inner, and intimate of feelings.

Beautifully illustrated, A Token of My Affection follows the improvement of the trendy greeting card from the 1840s, as a fashion of convalescing that almost all elusive of things—the emotional subjectivity of one other age. Barry Shank charts the evolution of the greeting card from an afterthought to a conventional printing and stationery company within the mid-nineteenth century to a multibillion-dollar 100 years later. He explains what an dedicated to emotional sincerity ability for the lives of all americans. mixing archival examine in enterprise historical past with a research of surviving artifacts and a literary research of a huge diversity of suitable texts and first assets, Shank demonstrates the facility of commercial to impact love and the facility of affection to discover its manner available to buy of patron society.

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A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives) by Barry Shank


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